Sending a business relocation notice goes much further than just giving your new address. It determines whether your customers and suppliers will be able to find you after your move. And whether they will want to do business with you at all.
Reporting your move is simple
At Moving, we see it happen regularly. Companies that communicate their move poorly lose up to 40% of their customers. That doesn’t have to happen. With the right approach, you can maintain all relationships and even grow during the move. This guide shows you exactly how to do that. You’ll learn everything about writing moving notices, arranging address changes, and executing your move without stress.
Moving is easy
A business relocation notice tells your business contacts that you are moving. That sounds simple. But there is a lot more to it than you think. Including your new address and phone number is just the beginning. A good relocation notice ensures that your customers continue to trust you. It shows that you are professional. And it prevents important mail from getting stuck at your old address.
What should your business relocation notice at a minimum contain?
- Your new business address with postal code
- New phone numbers and email addresses
- The date you move
- How people can reach you during the move
- Your Chamber of Commerce number (this usually remains the same)
The biggest difference with a private moving card? With a business relocation you have legal obligations. You must inform certain authorities within eight days. Otherwise you will receive a fine.
Example: Law firm Jansen & Partners from Utrecht learned this the hard way. They forgot to report their change of address to the Dutch Bar Association. Result: a fine of €1,350 and a lot of hassle with the disciplinary committee.
When do you have to report a change?
Not every business relocation requires the same approach. Let’s look at the four main situations:
Permanent relocation
You close your old office permanently and open in a new place. This is the most common situation. Here all legal rules apply and you have to inform everyone.
Temporary establishment
Sometimes you have to be somewhere else temporarily. For example during a renovation. Then you also send a moving notice. But you emphasize that it is temporary.
Open additional branch
Is your business growing? Then you might open a second office. Inform your customers about which branch they should go to.
Merger or acquisition
A merger often creates a new legal entity at a new address. This requires the most extensive communication.
Type of move | How far in advance to communicate | Legal deadline | Who to inform |
---|---|---|---|
Permanent | 6-8 weeks | 8 days (kvk) | Everyone |
Temporary | 2-4 weeks | No | Relevant parties |
Additional location | At opening | 8 days (kvk) | Specific customers |
Merger | 12 weeks | 8 days (kvk) | All parties |
How does the moving service for companies work?
A good moving service does much more than just lift boxes. They make sure that you can get back to work at your new address on Monday.
Step 1: Exploratory meeting (8-12 weeks before moving)
A moving consultant will come by for an intake. He will make an inventory of everything that needs to be taken along. From the coffee machine to your server rack. Based on that, you will receive a detailed quote.
Step 2: Planning and preparation (4-6 weeks before moving)
The moving team makes a meticulous plan. Which items go first? How do they pack your computer? When do they reserve the elevator? Everything is thought out in advance.
Step 3: Packing and preparing (1-2 weeks before moving)
Fragile items are given special packaging. Computers are placed in antistatic covers. Important documents are placed in secure safes.
Step 4: The move itself
On the big day, a team takes care of disassembly, transport and assembly. You can often follow the progress live via an app.
Step 5: Aftercare (1-2 weeks after moving)
Good movers call again to ask if everything went well. Any damages will be dealt with.
A real-life story: Amsterdam-based software company TechnoLogic had to weekend moving. From Friday night to Monday morning. “I was afraid we would be without internet for days,” says director Mark van der Berg. “But Monday morning at 8:00 everything was operational. Our customers didn’t notice anything.”
The benefits of the moving service for business relocation
You can also organize your business relocation yourself. But that usually costs more than it brings in. We often see companies make this mistake.
You save a lot of time
A professional team will move your office five times faster than if you do it yourself. What takes you a week, they can do in one day.
Much less chance of damage
Movers know how to transport fragile items safely. They have special packaging materials and technology. The damage percentage for professional movers is around 2%. If you do it yourself? Then it is around 20%.
Comprehensive insurance
Professional movers have insurances up to €2 million. If something breaks, it will be reimbursed. With a do-it-yourself move, you are responsible for all damage.
Minimal business interruption
By planning the move smartly you can continue working. Many companies move during the weekend and are fully operational again on Monday.
Aspect | Do it yourself | Professional service | Difference |
---|---|---|---|
Execution time | 5-10 days | 1-2 days | 80% faster |
Risk of damage | 15-25% | 2-5% | 70% less |
Business interruption | 3-7 days | 0-1 day | 90% shorter |
Total costs | €15.000-25.000 | €8.000-15.000 | 40% cheaper |
Case study: An accounting firm in Rotterdam was torn between doing it ourselves and hiring a moving service. “We thought we would save money by doing it ourselves,” says partner Lisa de Wit. “But when we added up all the costs – the van, packaging materials, outsourced work – it came out much more expensive. Plus our employees were not productive for a week.”
Moving service options and package offerings
Moving services come in different flavors. From basic to all-inclusive. Which one will you choose?
Basic moving service
- Transport from A to B
- Basic packaging materials
- Standard insurance
- Costs: from €80 per hour
Premium moving service
- Packing and unpacking service
- Furniture assembly at new location
- Comprehensive insurance
- Temporary storage possible
- Costs: from €120 per hour
Luxury all-inclusive service
- Complete project management
- IT specialist for computers and servers
- Cleaning old and new office
- Moving coordination outside office hours
- Costs: from €180 per hour
Forwarding mail when moving a company
Forwarding mail prevents you from missing important letters. But forwarding business mail works differently than forwarding it for private individuals.
Here's how to arrange it: You can have your mail forwarded online at PostNL. For companies there is a special portal with extra options. You enter your old address, new address and the period.
What does PostNL forward?
- All mail addressed to your company name
- Official government post
- Bank statements and invoices
- Letters from customers and suppliers
- Legal documents
What does PostNL NOT forward?
- Advertising leaflets (unless personally addressed)
- Post without correct company name
- Large packages
- Mail to “resident” or “tenant”
How long can you have mail forwarded?
You can choose between 3, 6 or 12 months. We usually advise 6 months. This gives everyone time to update their administration.
Period | Cost | When to choose |
---|---|---|
3 months | €55 | Local moving, small business |
6 months | €85 | Standard business relocation |
12 months | €140 | International moving |
Practical example: A web design agency received mail at their old address for months after they moved. “Luckily we had arranged for mail forwarding,” says owner Tom Bakker. “Otherwise we would have missed important invoices.”
Alternatives to forwarding mail
Traditional mail forwarding is not always the best solution. There are modern alternatives that are better suited to digital businesses.
Digital postal service
Companies scan your physical mail and forward it digitally. Handy if you are on the road a lot or work hybrid. Costs: around €15-25 per month.
Post box at new location
A PO Box serves as a permanent business address. Even if you move again later. Especially useful for companies that move often. Costs: €20-40 per month.
Hybrid mail management
Combine digital and physical mail. Routine correspondence is scanned. Urgent mail comes to you physically.
Types of Business Moving Cards
You can send your moving notice in different ways. Each method has its advantages and disadvantages.
Digital moving messages
This is the most popular choice today. Digital messages are fast, cheap and easy to customize per target group.
Advantages:
- Send immediately
- No postage costs
- Easy to personalize
- Interactive elements possible (QR codes, links)
- Trackable (you can see who has read it)
Cons:
- May end up in spam folder
- Less personal than physical card
- Not everyone checks email regularly
Printed moving cards
Physical maps still make an impression. Especially in traditional industries.
Advantages:
- Personal touch
- Remains visible for a long time
- Professional appearance
- No technical problems
Cons:
- More expensive (design, printing, postage)
- Longer lead time
- Difficult last minute changes
Interactive online messages
The latest trend: moving messages with extra functionality.
Examples:
- Virtual tour of new office
- Interactive map with route planners
- Calendar integration for address book updates
- Social media sharing buttons
Design and branding of moving cards
Your moving card should fit your corporate image. Consistency is crucial for your brand recognition.
Applying corporate identity consistently
Use the same colors, fonts, and logos as your other communications. Your moving card is an extension of your brand.
Key design rules:
- Make the most important information (new address) most prominent
- Use enough white space for clarity
- Provide a clear call to action
- Make contact details easy to find
Technical specifications for printed maps:
Quality | Paper weight | Finishing | Price per 1000 pieces |
---|---|---|---|
Standard | 300 g/m² | Matt laminated | €180-250 |
Premium | 400 g/m² | UV varnish | €300-450 |
Luxury | 600 g/m² | Relief/foil | €500-800 |
Tip: Have your moving card designed by a professional. It may cost €500 extra, but the difference in quality is huge.
Chamber of Commerce address change
Reporting your change of address to the Chamber of Commerce is mandatory. And you only have eight days to do so.
Here's how to do it online:
- Log in to kvk.nl with your e-recognition
- Choose the right company (if you have more than one)
- Change the business address
- Please check all information carefully
- Pay €51 change fee
- Download your confirmation
Why the deadline is so strict The Chamber of Commerce wants to prevent companies from 'disappearing' without a trace. That is why the fines are also hefty: from €1,350 to €13,500.
The good news: If you change your address at the Chamber of Commerce, many other registrations will be automatically adjusted:
- Your VAT registration with the tax authorities
- Your employer registration for payroll tax
- Social security
Experience story: A startup forgot to change their KVK. “We were so busy with the move that we postponed it,” says founder Sarah de Jong. “Then came the €1,350 fine. That hurt, especially for a young company.”
Tax address change for companies
In addition to the kvk, you must also update your tax registrations. The tax authorities have specific rules for business relocations.
Adjust VAT registration
Your VAT number is linked to your business address. Log in to MyTaxService Business and adjust your details. This is necessary for your next VAT return.
Payroll tax for employers
If you have staff, you may also need to adjust your payroll tax number. This is often done automatically via the KVK link.
International trade
Do you do business in Europe? Then you may need to adjust your intra-community VAT number. Check this with the tax authorities.
Change | Deadline | Where to arrange | Cost |
---|---|---|---|
VAT address | For next declaration | MyTax Service | Free |
Payroll tax | For next declaration | MyTax Service | Free |
Customs | For next declaration | Customs portal | Free |
Other mandatory address changes
There are many more agencies that need to know your new address. The list is longer than you think.
Social Insurance Bank (SVB)
For benefits and allowances of owners.
UWV employer registration
For unemployment insurance premiums and reintegration obligations.
Trade associations Many sectors have their own registrations:
- Financial services: AFM and DNB
- Construction: VCA certificates
- Care: AGB codes
- Transport: Transport licenses
Practical example: A law firm had to inform 23 different authorities when they moved. From the Dutch Bar Association to local courts. “We really needed a checklist,” says managing partner Linda van de Berg. “Otherwise we would have definitely forgotten something.”
Mandatory information in your moving notice
A good moving notice contains certain information that absolutely must be included. Otherwise it won't work.
Complete your new address details
- Full street name and house number
- Postcode and city spelled correctly
- Country (in international communication)
- Postal address if different from visiting address
Timing of your move
- Exact moving date
- Last working day at old address
- First working day at new address
- Possible transition period
New contact details
- Headset for general questions
- Direct dialing numbers of important people
- Email addresses (general and personal)
- Website and social media
Practical matters
- New opening hours
- Parking options
- Public transport connections
- Visitor procedure
Optional but recommended elements
In addition to the mandatory information, you can make your moving notice much stronger with additional elements.
Why you are moving. Explain why you are taking this step. This creates trust:
- Growing your business
- Strategic location closer to customers
- More modern facilities
- Cost efficiency
- Sustainability goals
Benefits of new location. Highlight what will be better:
- Better accessibility
- Modern amenities
- More parking space
- Room for growth
Modern additions
- QR code for automatic address book update
- Link to Google Maps
- Virtual tour of new office
Element | Obliged | Effect on receiver |
---|---|---|
New address | Yes | Very high |
Contact details | Yes | Very high |
Moving date | Yes | High |
Reason for moving | No | To trust |
Location advantages | No | Positive impression |
Tone of voice and professional appearance
How you write your moving notice depends on your business and your target audience.
Formal or informal?
Formal writing is suitable for:
- Law firms and notaries
- Accountants and tax advisors
- Medical specialists
- Government contractors
Informal is allowed at:
- Creative agencies
- Tech companies
- Retail and hospitality
- Local service providers
Stay consistent Your moving announcement should fit in with your other communications. Use the same style, word choice and tone of voice as on your website and in your other marketing.
Preparation and planning of moving communication
Good relocation communication starts twelve weeks before you move. Sounds early? It is. But you really need that time.
Week 12-10: who should you inform?
Make a list of everyone who needs to know about your move. Think beyond just customers and suppliers:
First priority:
- Active customers and prospects
- Regular suppliers
- Employees and freelancers
- Investors and financial partners
Second priority:
- Government agencies (Chamber of Commerce, tax authorities)
- Trade associations
- Business networks
- Local authorities
Third priority:
- Social media followers
- Press and media contacts
- Alumni networking
- General website visitors
For each group you determine:
- What information they need
- When you inform them
- Through which channel
- Who sends it
Week 10-8: creating content
Write different versions of your moving announcement for different audiences. Customers receive different information than suppliers.
Week 8-6: design and production
For printed cards you now need time for design and printing. Digital messages can be made faster but check them well.
Writing your business relocation message
A good moving announcement follows a clear structure. Here's how to do it:
Powerful opening
Start with your main message. No long introduction but straight to the point:
“From March 15, you will find us at our new address in the heart of Amsterdam.”
Key message clear. Explain in a maximum of three sentences:
- Where you're going
- When
- Why (short)
“We are moving to Herengracht 123 for more space and better accessibility. You can find us there from Monday 15 March.”
Practical details. Provide all the information people need:
- Completely new address
- New phone numbers
- Changes in opening hours
- Parking information
Positive Closure End with something positive about the future:
“We look forward to welcoming you to our new office. See you soon!”
Review and approval process
Before you send your moving notice, let others think along.
Internal control
- Have colleagues read along for language errors
- Double check all information
- Test links and qr codes
Legal review For larger companies, check whether all compliance requirements are being met.
A/B testing For email messages you can test different versions with a small group. Which one is opened and read the most?
Customer moving notice template
Here's a proven template you can customize:
Subject line: “Important: Our new address from [date]”
Dear [name],
From [date] you will find us at our new address:
[Company Name]
[Street and house number]
[Postcode] [City]
Our new contact details: Phone: [number]
Email: [address]
Website: [url]
We are moving for [short reason: more space/better location/growth]. All appointments will continue as normal.
Do you have any questions? Call us at [number] or email us at [address].
See you soon at our new address!
Yours sincerely,
[Name and position]
[Company Name]
Moving notice for suppliers
Suppliers require different information than customers:
Dear [supplier],
As of [date] our delivery address will change:
New delivery address:
[Company Name]
[Street and house number]
[Postcode] [City]
Important for deliveries:
- New loading times: [times]
- Contact person reception: [name and telephone]
- Special instructions: [if applicable]
Billing address remains unchanged: [address] (or also changes to the address above)
Adjust your systems for deliveries from [date].
Questions? Contact [name] at [phone/email].
Thank you for your cooperation,
[Name]
Purchasing & Logistics
Internal communications officer
Employees need the most comprehensive information:
All colleagues,
As you know, we are moving to our new office on [date]. Here is all the practical information:
New address:
[Full address]
Moving planning:
- Last working day at old office: [date]
- Moving day: [date] – office closed
- First working day at new office: [date]
Practical matters new location:
- Opening hours: [times]
- Parking: [information]
- Public transport: [information]
- Lunch facilities: [information]
What to bring on the last day:
- Personal belongings in own boxes
- Computer and peripherals (IT takes care of this)
- Important documents in hand luggage
First day in new office:
- Don't forget your access pass
- Coffee and lunch are arranged
- Team lunch at 12:30
Questions? App [name] on [number].
See you Monday in our new office!
[Name]
Management
Timing and planning: when do you send which moving notice?
12-8 weeks before moving: first announcement
Start communicating early. This gives everyone time to prepare.
What are you sending now:
- Save-the-date message to key customers
- Internal announcement to employees
- Information to regular suppliers
- Update on website and social media
Sample message: “In the spring we will move to a larger office in Amsterdam city centre. We will keep you informed of the exact date and the new address.”
This message does not have to contain complete information. The purpose is to let people know that something is going to happen.
6-4 weeks before moving: detailed information
Now you send all the details people need.
Share complete information:
- Exact new address and contact details
- Exact moving date
- What changes (opening hours, procedures)
- Practical information (parking, public transport)
Activate mail forwarding: This is the moment to arrange mail forwarding with PostNL. This way you don't run the risk of missed mail.
Start changing your address Start changing your address with various agencies. Some require processing time.
2-1 week before moving: final reminders
The last week before your move, send reminder messages.
Final reminder content:
- Confirmation of all details
- Emergency contact information during moving day
- Latest operational information
- Thank you for your patience and understanding
Moving day: real-time updates. Keep people informed via:
- Social media updates
- Website banner
- Email to key customers
After moving: confirmation Within a week after your move, you will send a confirmation message:
- Moving was successful
- Everything is operational
- New opening hours active
- Invitation to come over
Digital channels for business relocation and address change notifications
Email marketing for moving announcements
Email is still the most important channel for business communication. But you have to make sure your messages get through.
Optimize Subject Line Your subject line determines whether your email is opened:
Good:
- “Important: our new address from March 15th”
- “We're moving – your new contact details”
- “Change of address [Company name] effective immediately”
Bad:
- “News!” (too vague)
- “URGENT!!!” (spammy)
- “Company moving information update new location” (too long)
Optimize timing. Send business emails on:
- Tuesday to Thursday
- Between 10:00 and 15:00
- Avoid Monday morning and Friday afternoon
Personalization works
Use your recipient’s name in the salutation. “Dear Mr. Jansen” works better than “Dear Customer”. Segment your list where possible:
- Customers receive different information than suppliers
- B2B different from B2C
- Local customers different from international
Make it mobile-friendly 60% of business emails are read on mobile. Make sure your message is easy to read on small screens:
- Short subject line (max 40 characters)
- Most important information at the top
- Large buttons for links
- Not too much text
Website integration and seo
Your website plays a crucial role in your business relocation. People often go there to confirm your new details.
Place moving banner prominently
Put a clear message on your homepage: “Please note: as of March 15, we have moved to Herengracht 123 in Amsterdam”
Use contrasting colors to make the message stand out. But don't make it too intrusive.
Update contact page
This seems obvious but is often forgotten. Update your:
- Address details
- Phone numbers
- Directions
- Google Maps integration
- Opening hours
Adjust Google My Business profile
This is crucial for local findability. Log in to your Google My Business account and change:
- Company address
- Opening hours
- Photos of new location
- Company description (if location is relevant)
Local SEO optimization
Help search engines understand that you've moved:
- List your new city/neighborhood on relevant pages
- Create content about your new location
- Ask customers for reviews on your new address
- Update your NAP (name, address, phone) consistently everywhere
Social media relocation strategy
Social media is perfect for sharing your moving story. It makes your move human and accessible.
LinkedIn company page
LinkedIn is the most important business platform:
- Post about your move with photos
- Update your business address in your profile
- Share why you are moving (growth, better facilities)
- Tag relevant business partners
Instagram and Facebook
Visual platforms are perfect for behind-the-scenes content:
- Stories of packing and moving
- Time-lapse video of moving day
- Before and after photos
- Team members at the new office
Creating video content
Video gets the most engagement on social media:
- Short tour of your new office
- Interview with owner about the move
- Employees showing their favorite spot
- Thank you message to customers and partners
Practical example: A marketing agency created an Instagram series “Moving Monday” in which they gave a weekly update on their move. From finding a new location to the first day of work. It earned them 200 new followers and a lot of positive feedback from customers.
Legal obligations checklist
When you move a business, you have several legal deadlines. If you miss these, you will receive fines. Sometimes hefty ones.
Chamber of Commerce: 8 days
This is the most important deadline. You have exactly eight days after your move to report your new address. The fine starts at €1,350.
Tax authorities:
For next declaration Your VAT and payroll tax registration must be adjusted for your next declaration. This is often done automatically via the KVK link.
Social security:
Within a month
For SVB and UWV registrations you have a little more time. But don't wait too long.
Industry-specific registrations:
Check per sector Each sector has its own rules:
- Financial services: AFM within 10 working days
- Construction: VCA certificates within 30 days
- Care: AGB codes within 6 weeks
- Transport: Transport license within 30 days
Agency | Deadline | Fine for being late | Online possible |
---|---|---|---|
Chamber of Commerce | 8 days | €1.350-€13.500 | Yes |
tax authorities | Next report | Administrative fine | Yes |
SVB | 30 days | €150-€500 | Yes |
UWV | 30 days | €200-€750 | Yes |
Contractual obligations when moving
A move affects many contracts. Check which ones you need to change.
Rental contracts and leases
- Termination of old lease contract on time
- Arrange deposit refund
- Organize final cleaning
- Key return and delivery
Supplier contracts Inform suppliers about:
- New delivery addresses
- Changed loading times
- New contacts
- Customised procedures
Update insurance policies
Your business insurance needs to be adjusted:
- Home contents insurance new location
- Liability insurance
- Business interruption insurance
- Cars and equipment insurance
Bank details and payments
- Change billing address at bank
- Update direct debits
- Adjust credit card addresses
- Update online payment platforms
Data privacy and GDPR compliance
When you move, you share personal data. Make sure you do this in accordance with the GDPR.
Communicate customer data securely In your moving message you may share:
- Contact names
- Email addresses
- Phone numbers
Make sure that you:
- Only shares relevant data
- You have given permission for marketing communications
- An unsubscribe option offers
- Stores data securely
Updating privacy notices
Change your privacy policy if:
- Your address changes
- Using your new systems
- You store your data in other countries
- You have your new partners
Data portability When migrating systems to your new location:
- Make backups of all customer data
- Test data integrity after migration
- Inform customers about changes
- Provide opt-out options
Moving service cost overview
A professional moving service costs money. But you often save more than it costs.
Basic moving service: €80-120 per hour Included:
- Transport from A to B
- Basic packaging material
- Standard insurance up to €100,000
- Team of 2-3 movers
Premium service: €120-180 per hour Additional services:
- Packing and unpacking
- Furniture disassembly and assembly
- Comprehensive insurance up to €500,000
- Temporary storage possible
- Cleaning basic service
Luxury all-inclusive: €180-300 per hour Complete care:
- Project management
- IT specialist for servers and networks
- Complete cleaning before and after
- Moving outside office hours
- 24/7 hotline during relocation
What determines the price?
- Distance between locations
- Amount of stuff
- Complexity (servers, art, sensitive equipment)
- Timing (weekend/evening is more expensive)
- Season (summer is busiest)
Office size | Estimated costs base | Estimated premium costs |
---|---|---|
1-5 workplaces | €1.500-3.000 | €2.500-4.500 |
6-15 workplaces | €3.000-6.000 | €4.500-8.000 |
16-30 workplaces | €6.000-12.000 | €8.000-15.000 |
30+ workplaces | €12.000+ | €15.000+ |
Communication campaign budget
Good moving communication doesn't have to be expensive. But do plan ahead budget.
Digital communication: €500-2,000
- Email marketing platform: €50-200/month
- Website updates: €300-800
- Social media content: €200-600
- Online ads: €300-1,000
Printed materials: €800-3,000
- Design moving cards: €300-800
- Printing costs 1000 cards: €200-600
- Postage Shipping: €300-1,500
- Additional marketing materials: €200-800
Professional services: €1,000-5,000
- Hiring a marketing agency: €2,000-10,000
- Copywriter for texts: €500-1,500
- Graphic designer: €500-2,000
- PR agency for media attention: €2,000-8,000
Hidden costs and unexpected expenses
With every move comes unexpected costs. Plan ahead to take these into account.
Double rental period
Often there is overlap between your old and new lease. Budget for this:
- 1-2 months double rent
- Double energy and internet costs
- Additional cleaning costs
IT system downtime
Even with good planning, your systems can fail temporarily:
- Lost employee productivity
- Lost Sales During Downtime
- Additional IT support costs
- Emergency solutions and workarounds
Loss of productivity
Your team is less productive around the move:
- Time spent packing and unpacking
- Getting used to new surroundings
- Searching for lost items
- General stress and distraction
Emergency communication
Sometimes things go wrong and you need to communicate extra:
- Urgent emails in case of delay
- Additional phone calls to customers
- Crisis communication in case of problems
- Additional marketing to restore trust
Practical example: A web design studio budgeted €8,000 for their move. It ended up costing €12,500. “We didn’t count on a week of double rent and the extra IT costs,” says owner Lisa de Vries. “Next time we’ll plan 30% extra budget.”
Retail and hospitality relocations
Retail and hospitality have unique challenges when moving. Your customers are used to your location. This way everything goes cheaply and quickly. Knowing where you are moving to is of course very important.
Maintain customer flow
Your biggest risk is that customers won't find your new location:
- Start communicating 3 months before moving
- Place signs at your old location with your new address
- Use Google Maps ads for your new location
- Send personal invitations to regular customers
Grand reopening marketing
Make your move a party:
- Organize an opening day with discounts
- Invite local press for coverage
- Collaborate with other local entrepreneurs
- Use social media for buzz
Season timing
Choose your moving time wisely:
- Restaurants: often move in January (quiet period)
- Retail: avoid December and other peak periods
- Hotels: choose maintenance seasons
- Cafes: avoid summer and weekends
Case study: A restaurant moved from Amsterdam Noord to the city centre. “We were afraid of losing our regular customers,” says owner Marco Visser. “That’s why we started handing out flyers at the old address three months in advance. On opening day, 80% of our regular customers came by.”
B2B services and consultancy
B2B companies have different priorities than retail. Continuity and professionalism are paramount.
Minimal business disruption
Your customers should not experience any inconvenience:
- Plan your move outside office hours
- Provide backup internet and telephony
- Keep important documents separate
- Test all systems before you need them
Client relationship management
Personal relationships are crucial in B2B:
- Call important customers personally
- Send personal moving cards
- Invite key accounts for office tour
- Organize a networking event
Professional service continuity
Show that you remain professional:
- Proactively communicate all changes
- Make sure you have backup plans in case of problems
- Train your team in new procedures
- Monitor client satisfaction extra well
Production and logistics companies
For manufacturing and logistics companies, timing is everything. Supply chains must not be disrupted.
Supply chain communication Inform your entire chain:
- Suppliers: new delivery addresses and times
- Carriers: new routes and loading docks
- Customers: possible delivery changes
- Customs: new location registration
Warehouse operations continuity
Make sure your inventory remains accessible:
- Plan your move during low season
- Keep buffer stock at both locations
- Test new systems extensively
- Train staff in new procedures
Delivery times communication
Be transparent about possible delays:
- Communicate well in advance
- Offer alternatives where possible
- Monitor extra closely during transition
- Compensate customers for problems
Multilingual moving communication
International moves require communication in multiple languages.
Professional translations
Always use professional translators for:
- Official documents
- Customer communication
- Legal notices
- Marketing materials
Google Translate is not enough for business communication. Cultural nuances are lost.
Cultural adjustments per market
Each country has its own communication habits:
- Germany: very formal and detailed
- France: polite but personal
- Scandinavia: informal and direct
- Japan: indirect and respectful
Time zone management
Plan your communications around local time zones:
- Send emails during local business hours
- Schedule conference calls at convenient times
- Respect local holidays
- Ensure 24/7 accessibility during relocation
Global moving service and logistics
International moves are more complex than national ones.
Customs and documentation
Prepare well:
- Inventory lists in local language
- Valuations for customs
- Temporary import permits
- Carnet documents for equipment
International shipping
Choose the correct shipping method:
- Sea freight: cheap but slow (4-8 weeks)
- Air freight: fast but expensive (3-7 days)
- Road transport: good for Europe (1-3 days)
- Combination: important stuff by air, rest by sea
Currency and payments
Plan your finances:
- Exchange rate fluctuations
- International bank transfers
- Local taxes and import duties
- Insurance in local currency
CRM integration for address changes
Modern companies use technology to automate their moving communications.
Automated address updates
Connect your different systems:
- Automatically update CRM from a single source
- Automatically customize email signatures
- Synchronize website contact details
- Update social media profiles
Customer journey automation
Set up automated campaigns:
- First announcement 8 weeks before moving
- Reminder 2 weeks before moving
- Confirmation 1 week after moving
- Follow-up after 1 month
Data synchronization
Ensure all systems are consistent:
- Use one master database
- Real-time synchronization between platforms
- Regular data quality checks
- Backup procedures in case of system failures
Marketing automation for moving announcements
Marketing automation enables personalization at scale.
Segmented messaging
Different groups will receive customized messages:
- VIP customers: personal approach
- Regular customers: standard template
- Prospects: focus on opportunity
- Suppliers: operational details
Behavioral triggers
Automatically respond to customer behavior:
- Website visit after moving message triggers follow-up
- Email opening triggers reminder
- Social media engagement triggers personal outreach
Multi-channel orchestration
Coordinate all channels:
- E-mail, SMS, social media in one campaign
- Consistent messaging across channels
- Optimal timing per channel
- Cross channel performance tracking
Analytics and performance tracking
Measure the success of your moving communication.
Key performance indicators
Track what really matters:
- Email open rates (target: >25%)
- Click-through rates (target: >5%)
- Phone calls after moving notice
- Website traffic to contact page
- Social media engagement
Customer satisfaction tracking
Monitor whether customers remain satisfied:
- NPS surveys after relocation
- Customer retention rates
- Complaint handling metrics
- Reference willingness
ROI measurement
Calculate your return on investment:
- Cost per contact reached
- Revenue retained vs communication costs
- New business generated from relocation
- Long-term customer value impact
Unforeseen moving delays
Sometimes things go wrong. Your new office is not ready on time or your move is delayed.
Crisis communication protocols
Have an emergency plan ready:
- Pre-written emails for different scenarios
- Contact list of all stakeholders
- Dedicated phone line for questions
- Social media crisis response team
Alternative location contingency
Identify Plan B locations:
- Rent temporary office space
- Facilitating working from home
- Book co-working spaces
- Organize customer meetings with them
Damage control strategies
Limit reputational damage:
- Be transparent about problems
- Provide concrete solutions
- Compensate customers where possible
- Learn from mistakes and improve processes
It system failures during relocation
Technology problems are the biggest risks in modern moves.
Data backup procedures
Protect your most important asset:
- Complete backups for moving
- Cloud storage as backup
- Offline copies of critical data
- Test restore procedures
Temporary communication solutions
Make sure you remain reachable:
- Mobile hotspots for internet
- Call forwarding to mobile numbers
- Cloud-based phone systems
- Backup email servers
Cybersecurity during transition
Moving makes you vulnerable:
- Additional monitoring of networks
- VPN connections for remote work
- Regular security updates
- Staff training on security protocols
Success metrics and KPI analysis
After your move, you measure whether everything went well.
Customer retention after relocation
This is the most important metric:
- Compare sales before and after moving
- Monitor customer churn rates
- Track customer satisfaction scores
- Measure repeat business levels
Employee satisfaction new location
Your team should feel at home:
- Workplace Satisfaction Survey
- Commute time impact
- Facilities and amenities rating
- Overall happiness scores
Operational efficiency improvements
Measure whether your new location works better:
- Productivity per employee
- Meeting efficiency in new spaces
- Technology performance
- Cost savings vs old location
Metric | For moving | After moving | Target |
---|---|---|---|
Customer retention | 95% | 93% | >90% |
Employee satisfaction | 7.2/10 | 8.1/10 | >8.0 |
Operational costs | €15,000/month | €12,500/month | <€13,000 |
Sales performance | €100,000/month | €105,000/month | >€100,000 |
Lessons learned and process improvement
Every move teaches you something new.
Post-mortem analysis Organize an evaluation session:
- What went well?
- What could have been better?
- What problems arose?
- How could we have prevented that?
Stakeholder feedback collection
Ask everyone for input:
- Customer feedback on communication
- Supplier experiences
- Employee suggestions
- Partner recommendations
Process documentation
Document everything for next time:
- Complete checklist of all steps
- Timeline with critical moments
- Contact list of all stakeholders
- Budget breakdown and lessons learned
Best practices development
Create a playbook for future moves:
- Templates for all communications
- Vendor evaluation criteria
- Risk assessment frameworks
- Success measurement tools
Long-term marketing strategy new location
Your move will only be successful if you grow in your new location.
Local seo optimization
Become discoverable in your new area:
- Google My Business optimization
- Local directory listings
- Location-specific content creation
- Local keyword targeting
Community partnerships
Build relationships in your new neighborhood:
- Local business networking
- Chamber of Commerce membership
- Community event sponsorship
- Charity partnerships
Customer acquisition new market
Use your new location for growth:
- Local advertising campaigns
- Referral programs
- Open house events
- Strategic partnerships
Moving service providers comparison
Choose the right moving partner for your company.
National moving companies
Major players with national coverage:
- Advantage: Standardized procedures
- Disadvantage: less personal service
- Suitable for: large companies, multiple locations
Local specialists
Smaller companies with local knowledge:
- Advantage: personal attention, flexibility
- Disadvantage: Limited resources for large projects
- Suitable for: small/medium sized businesses
Specialized business moving services
Experts in office relocations:
- Advantage: Experience with company-specific challenges
- Disadvantage: often more expensive
- Suitable for: complex removals, sensitive equipment
Evaluation criteria for moving companies:
- Experience with your type of company
- Insurance coverage and claims history
- References from similar customers
- Flexibility in planning and execution
- Technology and tracking capabilities
Communication tools and platforms
The right tools make your moving communications much more effective.
Email marketing software
For automated campaigns:
- Mailchimp: user-friendly, good templates
- Constant Contact: good for small businesses
- HubSpot: all-in-one marketing platform
- Klaviyo: advanced segmentation and automation
CRM systems for address management
For central contact management:
- Salesforce: enterprise level functionality
- HubSpot CRM: Free Basic Version Available
- Pipedrive: simple and intuitive
- Zoho: good integration options
Social media management
For coordinated social presence:
- Hootsuite: multi-platform scheduling
- Buffer: clean interface, good analytics
- Sprout Social: advanced reporting
- Later: visual content planning
Project management for relocation
For overview and control:
- Asana: flexible project structuring
- Trello: kanban-style task management
- Monday: visual project tracking
- Notion: all-in-one workspace
Compliance and administration tools
Make legal obligations easier.
Kvk online services
- eRecognition for secure access
- API connections for automatic updates
- Bulk changes for multiple entities
- Notification services for deadlines
Tax authorities digital tools
- MyTax Authorities for address changes
- API connections for accounting software
- Automated filing systems
- Compliance monitoring tools
Legal compliance software
For complex regulatory requirements:
- Thomson Reuters: comprehensive compliance tracking
- Compliance.ai: AI-powered regulatory monitoring
- LogicGate: risk and compliance management
- MetricStream: enterprise GRC platform
Digital transformation trends
The moving industry is rapidly digitizing. You can already see these trends:
AI-powered personalization
Artificial intelligence helps with:
- Automatic content personalization per recipient
- Optimal timing prediction for emails
- Sentiment analysis of customer responses
- Predictive analytics for communication effectiveness
Blockchain for address verification
Blockchain technology offers:
- Tamper-proof address change records
- Automated smart contracts for moving services
- Verified identity for address updates
- Transparent audit trails
Sustainability and eco-friendly relocation
Sustainability is becoming increasingly important.
Paperless communication strategies
- Digital-first moving announcements
- QR codes for automatic updates
- Cloud-based document management
- Electronic signatures for contracts
Carbon neutral moving services
- Electric vehicles for local moves
- Carbon offset programs
- Sustainable packing materials
- Circular economy principles
Green building certifications
- LEED certified new locations
- Energy efficient office spaces
- Sustainable commuting options
- Waste reduction programs
Remote work impact on business relocation
Hybrid and remote work is changing relocation strategies.
Hybrid office planning
- Smaller physical footprints
- Flexible workspace configurations
- Technology-first office design
- Activity-based working spaces
Distributed team communication
- Global communication strategies
- Multiple time zone coordination
- Virtual office solutions
- Digital collaboration tools
Employee relocation support
- Flexible work location policies
- Relocation assistance programs
- Remote work stipends
- Co-working space partnerships
Faq: frequently asked questions about business relocation notice and company relocation
Question 1. How far in advance should I send my business relocation notice?
Start with the first announcement to important stakeholders 8-12 weeks before your move. Send the full details 4-6 weeks in advance. A week before the move, send a final reminder. The municipality will be happy to provide you with information about this because they have access to it. Make sure you inform yourself in time and you will receive a message about this quickly. Check their site for more information.
Question 2. What should be included as a minimum in a business relocation notice?
Your new full address, new contact details (phone, email), the exact date of moving, and how people can reach you during the move. For legal compliance, also include your Chamber of Commerce number. Don't forget to sign it. This is not only original, but also looks professional.
Question 4. Can I use a moving notice for marketing purposes?
Yes, but do it subtly. You can highlight the benefits of your new location or organize a grand opening. But the focus should be on providing information, not selling.
Question 5. How do I communicate a temporary vs permanent move?
For temporary relocation, emphasize that it is temporary and give an expected return date. For permanent relocation, focus on the benefits of your new location and the future there.
Question 6. How much does a professional moving service for companies cost?
Costs range from €80-300 per hour depending on the level of service. For a small office (5 workstations) expect to pay €1,500-4,500. Larger offices cost €6,000-15,000 or more. Moving to your new premises unfortunately costs a lot of money.
Question 7. How do I choose the right moving service provider?
Look at experience with your type of business, insurance coverage, references from similar customers and flexibility in planning. Always ask for multiple quotes and check reviews online. All organizations are ready to help you. Do you have any questions? Contact us via our website.
Question 8. What is included in an all-inclusive moving service?
Complete project management, packing and unpacking service, furniture assembly, IT specialist for servers, cleaning before and after, and moving outside office hours. Plus extensive insurance and aftercare. You can also move to a new home with an all-inclusive service. If you want to be moved, you can now easily request free quotes from Moving.
Question 9. How long does an average business relocation take to process moving notices?
With professional service: 1-2 days for small offices, 3-5 days for medium-sized companies. If you do it yourself, it can take 1-2 weeks. Planning and preparation always take several weeks.
Question 10. What are the legal obligations when reporting a company relocation?
You must change your address at the Chamber of Commerce within 8 days (fine otherwise €1,350+). Furthermore, you must inform the tax authorities, social insurances and industry organizations within their specific deadlines. Check all this carefully when you are moving.
Question 11. How long does a Chamber of Commerce address change take?
Online it is immediately effective. You will receive a new extract within 1 working day. Written changes take 5-10 working days. The costs are €51 per change. This is often also indicated on the form.
Question 12. Which government agencies should I inform about my move?
Minimum: kvk, belastingdienst, svb (social insurance bank), uwv (employer registration). Depending on your sector possibly also: AFM, DNB, municipality, industry organizations. Are you going abroad? Check the sample letters on the websites. Download sample so you do it right the first time.
Question 13. What happens if I change my address too late? Is that a hassle?
The KVK gives fines from €1,350 to €13,500. Other agencies have their own fines. Plus you run the risk of missed mail, problems with contracts and compliance issues. Order information booklets.
Question 14. How long can I have mail forwarded to my new address?
At PostNL you can choose between 3, 6 or 12 months. For business relocations we usually advise 6 months. This gives everyone time to update their administration. This way everything is forwarded to another address (possibly home address).
Question 15. What does mail forwarding cost for companies?
3 months costs approximately €55, 6 months €85, and 12 months €140. This is for standard business mail forwarding within the Netherlands. You can do this online. You only need to confirm it. At your request, they can forward it very easily. You can send them a letter or arrange everything online.
Question 16. What mail is not forwarded?
Advertising leaflets (unless personally addressed), mail without a correct company name, large packages above a certain size, and mail addressed to “resident” or “tenant”. Of course, you cannot automatically report your change of address.
Question 17. Can I forward a letter to multiple addresses?
Yes, you can give different forwarding orders for different parts of your company. For example, administration to location A and sales to location B. You can find more about this on the website of the KVK.