At Sanitair & Tegelhandel Van den Hoek in Amersfoort they literally think out of the box. In the central part of the showroom, the traditional chests of drawers made way for XL versions last summer, in which the large-format ceramic tiles undeniably show off better. Business manager Elbert van der Horst (57) swears by a good presentation and therefore invested in a digital presentation wall. Even the lighting in the showroom had to be damaged.
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